"The Big Tobacco Settlement" showed the Way: acquiesce to a lawsuit by Big Government, and agree to pay an apparently Large-but-finite fine, after negotiating a clause dispensing all future liability, after which BG will become a marketing partner because It benefits from the continued sale of the "evil" product.
"The Big Tobacco Settlement" showed the Way: acquiesce to a lawsuit by Big Government, and agree to pay an apparently Large-but-finite fine, after negotiating a clause dispensing all future liability, after which BG will become a marketing partner because It benefits from the continued sale of the "evil" product.
"The Big Tobacco Settlement" showed the Way: acquiesce to a lawsuit by Big Government, and agree to pay an apparently Large-but-finite fine, after negotiating a clause dispensing all future liability, after which BG will become a marketing partner because It benefits from the continued sale of the "evil" product.